Raw materials have a significant impact on the environmental impact of the finished product. From their correct selection depends on quality, durability but also fabric sustainability.
For this reason Nova Fides – in addition to using recycled or regenerated materials fully certified for 65% of its production needs – has started a research path to include in the collection new raw materials of natural origin with an innovative approach to sustainability.
60% of the environmental impact of an article of clothing is due to the first phase of production involving raw materials. That’s why Nova Fides pays particular attention to what raw materials are used in the production process.
NF has decades of experience using recycled fibers that come from re-using discarded clothing, a practice in which Prato has been market leader for many years. Woolen fibers can be reworked with recycled nylon and polyester in order to create 100% recycled products.
Nova Fides also uses virgin raw materials; in this case, our Sustainability Team carefully evaluates their provenance and requests the necessary certifications that guarantee the least possible environmental and social impact. That’s how we created products like Lana Moretta, made from virgin fibers coming from sheep that have a characteristic grey color – the result is a naturally coloured product that doesn’t require any dyeing.