It is a registered trademark of Nova Fides that identifies some categories of fabrics made by the company, which has been engaged for years in the use of solar energy for its production.
The headquarters is powered by the energy of solar panels that produce energy in excess of the company’s needs. The surplus is then fed back into the electricity network available to the operator.
La Lana Moretta is a family of products that have innovated the way NF works through concept and development.
The wool of the moretta sheep in the past was considered a waste product; the textile industry could not use it because being black you can not dye.
With the family of fabrics “LA LANA MORETTA” Nova Fides gives value to waste products.
It was developed by the fiber research area in response to the great demand for a new wool product in line with the principles of sustainability that dominate current trends.
In fact, Moretta wool is a fiber that’s generally not used on its own, but tends to be mixed with other wools given that it’s already naturally colored (animal pigment).
Instead, the Nova Fides raw materials technical department selected and cataloged it by color, obtaining a series of well-identified nuances that gave life to a multitude of two-tone pieces designed without using the dyeing step (chemical and invasive), saving energy and water and thus reducing environmental impact.
MORETTA WOOL isn’t white, and due to its typical dark color it usually gets rejected or used with its natural color, like in this case.
This means that it’s absolutely unique.
You’ll never find another fabric exactly like Moretta Wool because every part of this dark wool comes from a dark animal who stands out from the herd.
Since this fiber isn’t dyed this is wonderful for the environment – no dyes means a huge savings in water and energy and fewer carbon dioxide emissions.
La Lana Moretta is good looking, unique and sustainable.
From this point, the Nova Fides raw materials technical department, created also the UNDYED families, fabrics made from raw materials of natural origin (Alpaca, Yak, Camel, …) not dyed.