Telling the story behind the materials used to make a garment, explaining the manufacturing process and describing the sustainable traits of the fabric: a label simply isn’t enough to detail all of a product’s properties when it comes to considering and caring for the environment.
That’s why the Prato-headquartered textile company Nova Fides has developed a podcast titled “Listen to your Clothes”, which can be accessed via the QR Code on the labels attached to the firm’s jackets, coats and trousers, telling their history in the first person. The podcast, which will be presented at Première Vision, will be made available to Nova Fides brand customers. This innovative channel of communication enables the company’s sustainable commitment to be conveyed easily and instantly to end buyers.
Clear narration means that customers discover how Nova Fides linen jackets are made from offcuts cast aside in the carding process, leading to recycled materials and substantial savings in virgin wool, as well as a reduction in the water used for treatment due to dry weaving.
Customers also learn that Nova Fides trousers are manufactured in BCI organic cotton, in addition to a precise explanation of the added value of this production choice.
Coats from Nova Fides speak too, telling clients the story behind the recycled wool and the environmental benefits deriving from this process.
Telling the story behind the materials used to make a garment, explaining the manufacturing process and describing the sustainable traits of the fabric: a label simply isn’t enough to detail all of a product’s properties when it comes to considering and caring for the environment.
